News Brief

Quaker Renames Snacks Line

Quaker's snacks line has been renamed and given new packaging.

The line's new name, Quaker Popped, better represents the way the product is made, said Quaker Foods North America CMO Justin Lambeth.

The bite-sized popped snacks are made from whole-grain brown rice and corn (10-13 grams of whole grain per serving, and no trans fat). 

The snacks' new, brightly colored packaging includes a new logo.

The snacks, which come in 14 varieties (plus new flavors Chipotle Cheddar and Sweet & Salty Mix, available at Wal-Mart), have a suggested retail of $2 for a three-ounce bag.

 

Tags: food, rebranding
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