LinkedIn today announced the rollout of video ads through its self-serve platform—LinkedIn Ads—which will appear in standard 300 x 250 ad units across the professional network’s site. After the 30-second video completes, users will still be able to click through to an advertiser’s landing page or visit their Web site, just like with current ads. LinkedIn’s user base is 175 million members.
“With LinkedIn Ads you can control your costs, pay per view or click, and stop your campaign at any time,” stated a company blog post today. “LinkedIn self-serve video ads work seamlessly with YouTube so you can instantly leverage your brand’s existing YouTube presence and promote same videos on LinkedIn."