How does one define a TV household, now?
Nielsen says a big question is in defining what is TV home now -- where there may not be a traditional TV connection, cable, satellite, telco, or over the air.
Called "non traditional TV" homes, Nielsen says in these homes 75% own a TV set. This, according to Dounia, Turrill, senior vp of client insights for Nielsen, in speaking at the OMMA Video Device event in Los Angeles.
What are these TV sets used for? Some of these TV sets might be obsolete, or hooked up to a gaming console, the Internet, Roku, or even perhaps Apple TV.