Digital water cooler? More water, somewhat cooler.
Turns out the poll yielded a 50-50 result, which prompted Toeman to say: "We are having a water cooler problem. We can't all talk about 'Mad Men' as a group."
Toeman says for scripted programming, the digital water cooler - social media platforms, in particular - don't seem to be good fit. Live TV sports events and live awards shows like the Oscars might be exceptions.