Commentary
Digital water cooler? More water, somewhat cooler.
- by Wayne Friedman , Staff Writer, October 23, 2012
The real-time TV digital
water cooler isn't perfect.
Speaking at the OMMA Video
Devices in Los Angeles, Jeremy Toeman, chief executive officer of Dijit, took an informal poll of the OMMA audience: How many people are watching the current season of "Mad Men", and how many are
watching it a season or two behind?
Turns out the poll yielded a 50-50 result, which prompted Toeman to say: "We are having a water cooler problem. We can't all talk about 'Mad Men' as a group."
Toeman says for scripted programming, the digital water cooler - social media platforms, in particular - don't seem to be good fit. Live TV sports events and live awards shows like the Oscars might be exceptions.
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
