![The Dollars and Senselessness of
Political Campaigning [Interactive Infographic]](http://www.mdgadvertising.com/election2012/images/social_media/The-Dollars-and-Senselessness-of-Political-Campaigning-[Interactive-Infographic].jpg "The Dollars and Senselessness of Political Campaigning [Interactive Infographic]")
January 25, 2023
Agency Offers Better Options For Record Political Ad Spend, Includes 'Fun'
- by Joe Mandese @mp_joemandese, October 24, 2012
Political advertising is a lot like the weather: People like to complain about it, but nobody ever seems to do anything about it. Now someone actually is. Boca Raton, FL-based MDG Advertising has
just launched a pretty cool "interactive infographic" enabling American voters -- or anyone for that matter -- to look at how the projected $5.8 billion in 2012 campaign year spending could be put to
better use.
The site, costof2012elections.com, offers some pretty serious alternatives, like education, health, and housing -- but it also offers pure and unadulterated
fun, including paying for the "entire state of Texas" to go parachuting, buying two jet skis for every GE employee, and one NASA Curiosity Mars rover for each of the two presidential candidates.
“Just as these figures start to provoke outrage and frustration, the interactivity of the infographic offers a sense of empowerment,” says Joanne Del Gigante,
vice president of MDG. “It literally lets readers choose how they think those dollars should be distributed, and then allows them to instantly send their opinions to their legislators, and share
them with their social media networks.”
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