Microsoft Moves Hardware In-House

by , Oct 25, 2012, 11:57 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Online Marketing

Tags

Nearing the launch of its first personal computer, the Surface, Microsoft is promising to make a lot more hardware in-house. “We'll dive in," Microsoft CEO Steve Ballmer told BBC News regarding the company’s gadget ambitions. “Where we see important opportunities to set a new standard.”

“Ballmer … is taking the company away from its foundations in software to become more of a hardware and services company, like long-time rival Apple,” writes Reuters.

“In his annual letter to shareholders, Ballmer said more or less the same,” The Register recalls.

“There will be times when we build specific devices for specific purposes, as we have chosen to do with Xbox and the recently announced Microsoft Surface,” Ballmer wrote earlier this month.

“It's true that Microsoft's successful Xbox gaming console counts as hardware,” PCMag points out. “But when it came to the release of the Surface tablet, the company suggested it was intended to inspire other hardware makers to use its software rather than beat them at their own game.”

“Exactly what will come next is unclear, however, though with the obvious effort and investment Microsoft put into developing Surface hardware … it seems unlikely that the firm will be content to settle back to keyboards, mice, and webcams,” SlashGear writes. 

Be the first to comment on "Microsoft Moves Hardware In-House"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

  • Cheaper Nook's Getting Web Browsers, Email  

    Nook Simple Touch, Barnes & Noble’s inexpensive line of e-readers, is getting a Web browser and ...

  • Foursquare Gets $41M In Private Equity  

    Giving itself more time to grow and mature as a business, Foursquare just took $41 million ...

  • Google Unveils Google Keep App  

    Confirming earlier reports, Google on Thursday unveiled a new note-taking app named Google Keep. But, despite ...

  • Nexflix Friends Facebook  

    In what Web watchers are calling a long-overdue integration, Netflix has finally tapped Facebook to offer ...

  • Mason Out At Groupon  

    Andrew Mason is out at Groupon. Yes, after another disappointing quarter -- which sent the deal ...

  • Groupon Loses Market Value  

    In the surest sign yet that the once-booming daily-deal space has busted, Groupon lost a quarter ...

  • Foursquare To Take Credit, Debit Cards  

    In conjunction with its check-in deals program, Foursquare will now accept Visa, Mastercard and debit cards. ...

  • Pinterest Valued At $2.5B  

    Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have ...

  • HP To Adopt Google's Android System  

    Reshaping the mobile landscape, Hewlett-Packard reportedly plans to adopt Google’s Android operating system to run a ...

  • Amazon Creating App Currency  

    Amazon on Tuesday unveiled a virtual currency for Kindle Fire owners to purchase apps and games, ...

» Around the Net In Online Marketing Archives