Clarification: 'FT,' "IHT' Not Confirmed In Forbes' Campaign

  • October 25, 2012

Two publications originally disclosed as being on the media buy list for Forbes' new brand advertising campaign have not yet been confirmed, including The Financial Times and the International Herald Tribune. The publications were mentioned in an Oct. 25 Media Daily News story "Forbes Launches New Tagline, Brand Campaign.” The company also indicated after the story posted that Clever Works is assisting in the media placement for the new campaign. To “Change The World,” in addition to being its new positioning tagline, will be the theme for its conferences and events going forward, Forbes added.

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