Yes, it's pink. The auto industry has traditionally been male-dominated, but Honda has rolled out a new model it claims to have specifically designed with women in mind. The new "Honda Fit She's" is meant to appeal to women with things like a windshield designed to block skin-wrinkling ultraviolet rays. But previous feminine offerings, such as the old Dodge LaFemme, met with little more than indifference and, in some cases, outright hostility. The car is available only in the Japanese market now, and the company hasn't decided whether to take it elsewhere.