A Car Designed For Women?
Detroit Bureau, Monday, October 29, 2012 8 AM
Yes, it's pink. The auto industry has traditionally been male-dominated, but Honda has rolled out a new model it claims to have specifically designed with women in mind. The new "Honda Fit She's" is meant to appeal to women with things like a windshield designed to block skin-wrinkling ultraviolet rays. But previous feminine offerings, such as the old Dodge LaFemme, met with little more than indifference and, in some cases, outright hostility. The car is available only in the Japanese market now, and the company hasn't decided whether to take it elsewhere.
Recent Around the Net In Brand Marketing Articles
-
Macy's New Campaign May 21, 8:05 a.m.
Macy’s is rolling out Americana in a new marketing campaign throughout 850 stores that encircles Independence ... -
Barbie Is Househunting May 21, 8:05 a.m.
Toymaker Mattel has hired a team of interior designers to create three “dream houses” — in ... -
Forget Flicks, U.S. Will Export Machinery May 21, 8:05 a.m.
Crappy movies will not be the main U.S. export in coming years. The good news for ... -
Darden Testing New Bar Concept May 21, 8:05 a.m.
Darden Restaurants Inc. is testing a new bar concept called Atrium that serves a dual-branded Olive ... -
Sure, C-Store Stops This Summer May 21, 8:05 a.m.
For summer travelers, convenience store stops will be part of the trip. According to this month's ... -
Driverless Cars; Yeah, We'll Get One Of Those May 21, 8:05 a.m.
Google's driverless car project may turn out to be a gold mine if sentiment research has ... -
Domino's Brazil: DVD Boxes That Smell Like Pizza May 20, 8:05 a.m.
Domino’s Brazil is launching a “smellvertising” campaign. A YouTube video explains how a special thermal ink on ... -
YouTube Lets You Shop Products On Videos May 20, 8:05 a.m.
Google is releasing a new "channel gadget" that will aim to shorten the path to purchase and translate ... -
Cracker Jack Ties With Ashley Tisdale May 20, 8:05 a.m.
New Cracker Jack’D in town isn't your grandfather’s caramel-covered popcorn snacking food. The rebranded and remodeled ... -
More States Consider Raising Tobacco-Use Age May 20, 8:05 a.m.
In April, several members of the New York City Council introduced legislation that would raise the ...
Be the first to comment on "A Car Designed For Women? "
Leave a Comment