Apple, Amazon Battle Over Mobile

by , Oct 29, 2012, 12:22 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Online Marketing

Tags

Letting Google and Microsoft watch from the sidelines, Amazon just picked a fight with Apple over the future of mobile computing.

“Amazon’s front page -- one of the best marketing venues on the Web -- is using the Apple brand name to tout how its own competing Kindle Fire HD is better than the new iPad Mini,” reports AllThingsD.

“It doesn’t look like [Amazon] is going to simply let Apple roll right by and take over the mini tablet market,” The Next Web writes.

“It seems the time has come for the Kindle Fire hucksters at Amazon to go on the offensive against a very prominent rival,” writes TechCrunch.

“Amazon’s tagline is, ‘much more for much less,’ zeroing in on the difference between the price of its tablet and the $329 iPad Mini, and the screen comparison,” The Wall Street Journal’s Digits blog writes.

“The move reflects the critical nature of the post-PC battle to stake a claim in the future of IT,” according to Computerworld’s Jonny Evans.

Ultimately, “With such a big edge on price ($130) and access to free content through Amazon’s Prime service, the company shouldn’t have trouble finding a market for the Fire HD this holiday season,” The Verge concludes.

“Just the other day, Amazon … declared the Kindle Fire HD to be its best-selling product,” CNet notes. “Meanwhile, the urge to buy the iPad Mini seems to be a strong one, as shipments for some models slipped to 2 weeks within minutes of the Apple device going on sale.”

Be the first to comment on "Apple, Amazon Battle Over Mobile"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

  • Cheaper Nook's Getting Web Browsers, Email  

    Nook Simple Touch, Barnes & Noble’s inexpensive line of e-readers, is getting a Web browser and ...

  • Foursquare Gets $41M In Private Equity  

    Giving itself more time to grow and mature as a business, Foursquare just took $41 million ...

  • Google Unveils Google Keep App  

    Confirming earlier reports, Google on Thursday unveiled a new note-taking app named Google Keep. But, despite ...

  • Nexflix Friends Facebook  

    In what Web watchers are calling a long-overdue integration, Netflix has finally tapped Facebook to offer ...

  • Mason Out At Groupon  

    Andrew Mason is out at Groupon. Yes, after another disappointing quarter -- which sent the deal ...

  • Groupon Loses Market Value  

    In the surest sign yet that the once-booming daily-deal space has busted, Groupon lost a quarter ...

  • Foursquare To Take Credit, Debit Cards  

    In conjunction with its check-in deals program, Foursquare will now accept Visa, Mastercard and debit cards. ...

  • Pinterest Valued At $2.5B  

    Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have ...

  • HP To Adopt Google's Android System  

    Reshaping the mobile landscape, Hewlett-Packard reportedly plans to adopt Google’s Android operating system to run a ...

  • Amazon Creating App Currency  

    Amazon on Tuesday unveiled a virtual currency for Kindle Fire owners to purchase apps and games, ...

» Around the Net In Online Marketing Archives