Study: Digital Outlets Lack Spanish-Language Content
Where's the digital video Spanish-language content? According to the Nielsen Cross-Platform Report, 60% of Spanish-speaking U.S. Hispanic consumers say there’s a lack of Spanish-language content on digital outlets, including Netflix, Hulu Plus, and iTunes.
That said, Nielsen tallies that Hispanic consumers have been increasing their digital video viewing, spending, for example, more than five hours a month per person watching video on a mobile device, a 22% increase versus a year ago.
Somewhat as a consequence of the lack of digital video content for these consumers, many would be willing to pay for content. The survey say 21% would be willing to pay for new movies, and 15% willing to pay -- or pay extra -- for sports content.
The study surveyed 1,000 adults aged 18-49 of Hispanic origin who speak at least some Spanish and have an Internet connection at home or on a mobile device.