Study: Global Consumers' Confidence Remains Cautious
Global marketers should
note that global consumers' confidence is still improving -- albeit slowly.
A study from The Cambridge Group, a Nielsen company, says a third-quarter index score of 92 grew one point versus
the previous quarter. But this shouldn't be seen as a strong recommendation for the near-term.
Dr. Venkatesh Bala, chief economist at The Cambridge Group, stated: “Consumers played it
safe in Q3, especially in Europe, which still faces a very precarious economic situation despite some recent stabilizing policy initiatives by the European Central Bank. Export growth from China,
especially to the euro zone, has slowed substantially accompanied by restraint among consumers there."
North America and Europe are the only two improving regions -- rising three points to
91 in the former, and one point to 74 in the later. Consumers are still cautious, the study says, in the face of an uneven recovery in U.S and Europe, both which are still plagued with high
unemployment.
Asia-Pacific and the Middle East/Africa regions remained flat results -- with Asia-Pacific staying at a 100 index and the Middle East/Africa at 98. Latin America declined two
index points to a score of 94.
Overall, consumer confidence rose in 52% of global markets measured by Nielsen in Q3, compared to 41% of markets in the previous quarter. Confidence increased
in 30 of 58 markets, declined in 19, and remained flat in seven.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television, finished its spring edition pretty close to where ... -
Motorola HIres Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' MySpace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "Study: Global Consumers' Confidence Remains Cautious"
Leave a Comment