• Brand-e.biz , Thursday, November 1, 2012 8 AM

Old Spice agency Wieden & Kennedy is looking for a “social strategist” to help out with that client. To find that person, W+K has created a series of Internet challenges, including the creation the best original Pinterest board dedicated to the sport of inline speed skating, posting an original piece of content to Reddit which needs to garner the most upvotes in a single week, creating a new Twitter account and using it to get the most followers in a week using only the following nouns: “BLUEFUDGE,” “HAMMERPANTS” and “GREEK YOGURT,” as well as creating an original YouTube video that then receives the most plays in a single week. 

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