New Oprah Platform Launched: HuffPost OWN
Oprah Winfrey’s OWN
network just got its own section on HuffingtonPost.com.
The addition comes courtesy of a partnership between OWN and AOL’s Huffington Post Media Group, which has been in the works since this spring. Financial terms of the deal have not been released.
HuffPost OWN will service as a hub for practical advice to help mostly female readers who embrace Oprah’s classic brand of existential inspiration.
Regarding her latest media partner, Arianna Huffington said Thursday: "Oprah was about engagement and authenticity long before engagement and authenticity ruled the Web.”
In exchange for its content, OWN gets access to HuffingtonPost’s large and highly active audience. Indeed, across all sections, the site’s audience generates some 2 million comments per day.
Huffington currently serves as president and editor in chief of the Huffington Post Media Group.
When AOL bought the Huffington Post last year for $315 million, it originally gave the Web site’s founder editorial reign over its portfolio properties, including TechCrunch, Patch.com, MovieFone and MapQuest, while more than 30 AOL properties were aligned under the Huffington Post umbrella.
In May, however, Huffington’s portfolio at AOL was reduced to Huffington Post alone, which gave her the opportunity to focus on special partnerships and global expansion.