Fiat Uses SEMA To Tout Customizing Options
At the yearly Specialty Equipment Makers Association confab in Sin City, Fiat introduced the Fiat Custom Shop. The plan is to give customers a variety of factory-installed customization options along with the opportunity to finance the upgrades through their regular monthly payments. The additions will be covered by the Fiat warranty. The Fiat Custom Shop will actually be located just off the Fiat assembly line. Initially there will be about 60 parts offered, but Fiat plans to add pieces monthly.