News Brief

Who Uses OTC Allergy Remedies?

Top 10 DMAs in which adults who use nonprescription allergy remedies reside:

  1. Helena, MT 
  2. Casper-Riverton, WY 
  3. Sherman-Ada, TX-OK 
  4. Bend, OR 
  5. Topeka, KS 
  6. Lincoln & Hastings-Kearny, NE 
  7. Billings, MT  
  8. Rapid City, SD
  9. Cheyenne-Scottsbluff, WY-NE 
  10. Grand Junction-Montrose, CO 

Source: GfK MRI’s 2011 Market-by-Market Study

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