CBS's post-Super Bowl Goes "Elementary"
All TV networks use their valuable time slots carefully. Come next February one of the biggest in any TV season will go to rookie CBS drama "Elementary."
The show, a modern take on Sherlock Holmes, will get the coveted post Super Bowl slot on Sunday, February 3rd, starting at approximately 10 p.m. ET/7 p.m. PT.
"Super Bowl XLVII" typically gives big results to a show that follows the big game -- as well as helping to push nascent shows to new levels.
A year ago, NBC "The Voice", which followed the Super Bowl pulled in 37.6 million viewers. A year before that, Fox's "Glee", took in 26.8 million viewers. And the last time CBS had the big game -- 2010 --it started up new reality show "Undercover Boss" and got to 38.6 million viewers.
NBC's "Friends" in 1996 holds the all-time record for a post-Super Bowl show -- 52.9 million viewers. A year ago, the big game itself posted year another record ofviewers for
a single U.S. TV episode -- 111.3 million.
WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost.
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