Microsoft Lines Up Advertisers For Windows 8
About a week after Microsoft released Windows 8, the company announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns. The brands are in sectors like entertainment, finance, consumer-packaged goods, and technology. Frank Holland, corporate VP of advertising and online at Microsoft Advertising, said 20th Century Fox and Nissan will run the first global campaigns. Nissan is the first brand slated to advertise in Bing apps and Xbox apps in all of the eight markets where Windows 8 Ads in Apps is launching, Holland added.