'WSJ,' 'NYT' Offer Free Access For Election Coverage
Continuing their policy of offering free online access during important events, The Wall Street Journal and The New York Times are both lowering their online paywalls
for coverage of the presidential election, the newspaper Web sites announced Tuesday morning.
The Wall Street Journal said it will give free access to all its online content
for 24 hours beginning at 5 p.m. Eastern Time on Tuesday, November 6, allowing non-subscribers to follow election returns and related political coverage, as well as general news and business
reporting.
The New York Times will begin offering free access to its online election coverage, including its mobile apps, beginning at 6 p.m. on Tuesday.
Barring electoral mishaps, such as delayed or contested results, which are possible, non-subscribing visitors to the WSJ and NYT Web sites should be able to track the election from the first exit
polls to a final result Tuesday night or Wednesday morning.
Last week, both newspaper Web sites offered several days of free online access during Hurricane Sandy, highlighting the
continuing role of newspapers as civic institutions. Previously, the NYT provided free access during Hurricane Irene, which threatened New York City in August 2011.
Offering
free access during major events can also boost online ad revenue and showcase the online product, wooing more potential subscribers. Circulation revenues from online subscriptions are an increasingly
important part of the overall business for The New York Times Co., with online paywalls at the NYT and Boston Globe helping offset continuing declines on the advertising side.
In the first nine months of 2012, NYTCO’s circulation revenues increased 8.5% from $640.9 million to $695.2 million, while advertising revenues sank 7.1% from $665.5 million to $618.1 million.
Recent MediaDailyNews Articles
-
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ...
Be the first to comment on "'WSJ,' 'NYT' Offer Free Access For Election Coverage"
Leave a Comment