Kantar: At Least $1 Billion Spend On Presidential Ads

San Francisco Chronicle, Wednesday, November 7, 2012 8 AM
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One billion dollars is the least amount that will be spent nationwide on presidential campaign TV ads this year, according to Ken Goldstein, president of Kantar Media's campaign analysis group. While most traditional media are suffering from the weak economy and long-term erosion of their audience's attention, local TV stations are raking in cash from record levels of campaign spending.

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