Out to Launch

by , Nov 7, 2012, 4:24 PM
  • Comment
  • Recommend
Subscribe to Out to Launch

DishNetThere is a two-man parade happening in one town to celebrate the arrival of DISHNET high speed Internet to an area hard-pressed for fast Internet service. Two men are so giddy to have high speed Internet that they create a bare bones parade, with one man twirling a stick and the other a child’s green umbrella. Their parade may be small, but not for long. See it here. A 15-second spot shows the parade coordinator throwing candy to residents and regaling them with information on how they, too, can have fast Internet. Residents are not enthused and throw the candy back at him. Watch it here. Barton F Graf 9000 created the campaign.

PlayStationDoes your commute resemble the one depicted in a TV ad for PlayStation Vita? “Train” shows a crowded subway car, where people are packed like sardines. One commuter stands out, given her wartime attire. Turns out, the woman is an assassin, hunting her prey. And, in an area where technology tends to fail its users, the PS Vita can be played underground, turning a boring commute into one where Assassin’s Creed 3 can easily be played. See the ad here, created by Deutsch LA and directed by Dante Ariola.

BelgianNaturalGasThe Belgian Natural Gas Association launched a TV spot illustrating how natural gas and solar energy complement one another. The sun’s natural energy is portrayed as strands of yarn, growing grass, flowers, protecting trees, homes and interior pipes. When clouds cover the sun, natural gas kicks in to cover and warm the remainder of the house. See the spot here, created by TBWA Belgium, directed by Olivier Babinet and produced by Lovo Films.

 

LitterGenieWalter and The Awful Pawfuls, a rock band of cats, are back with another music video extolling the Litter Genie. In “I Haz A Pie Row Tek Nic,” the band wows their feline audience with pyrotechnics, spikes, and plenty of heavy metal hair, sending fans running up the walls. Really. Watch the video here, created by JWT.

 

 

OldNavyI love Joan Rivers and Mario Cantone. Together, the duo stars in the latest Old Navy ad for its collection of little bold dresses. The little black dress has been replaced with colorful solid and striped dresses. At a fashion show, even harsh critics like Rivers and Cantone can’t help but love the pop of color. See it here, created by CP+B.

 

SirRichardsCondomsMark your calendars: Nov.13 is Birth Control Day, a holiday celebrating “the responsible decision of choosing not to be a parent,” according to its homepage. Sir Richard’s Condoms created the new holiday and is promoting it with an online and social media campaign, created by TDA_Boulder. Site visitors can send 12 different “Happy Birth Control Day” cards to loved ones, via Facebook, Twitter, Pinterest or email. Sample messages include “Let’s not make the same mistake our parents did,” “I’d rather not remember we slept together in 9 months,” “I’m afraid our baby would turn out like you” and “Let’s change positions, not diapers.” See them here, here, here and here. Nov. 13 is the date in 1921 when Margaret Sanger was arrested for trying to keep the New York City Police from closing down the nation’s first American Birth Control Conference.

CarlsJrYum. Carl's Jr. launched a TV spot promoting its made-from-scratch breakfast biscuits and the woman who makes them each morning. Some employees have many tasks to handle on a daily basis, but this woman, dubbed a one-trick pony, has a singular role: to make piping hot, delicious biscuits. Watch it here, created by 72andSunny LA.

 

DarigoldDarigold, a dairy company owned by farmers, launched a “Farmalicious” campaign targeting residents living in the Northwest. The first campaign element is the “Better Butter” contest where participants must say, “Better Butter Better,” five times fast, and submit their video online. The winner gets a bust of himself or herself carved out of butter by Linda Christensen, a butter sculptor who has created 500 butter busts. Amazing. The contest winner will also be featured on a billboard for the campaign. Here’s a teaser billboard that resembles a giant stick of butter. Wexley School for Girls created the campaign.

HouseAtEndOfTheStreetRandom iPhone App of the week: I’m a sucker for scary movies and B-Reel created an impressive app to promote “House at the End of the Street,” starring Jennifer Lawrence and Elisabeth Shue. Upon moving to a new town, the pair find out the house next door was the site where a young daughter murdered her parents.  Players must escape a crazed killer who traps them in a dark basement. Users must tap, shake, rotate or shout into their iPhone in order to survive. Much like the movies, any loud noises or sudden movements can draw unwanted attention, so players must silently make their way up the basement stairs or be recaptured. The app uses different sensors and gyroscopes that know which direction you want to go and how you react to each situation by implementing sounds of police sirens, heavy breathing, footsteps, echoes and sudden bangs. The app is free in the App Store.


  • NEW! A&W Restaurants Promote New Sandwich With World's Longest Hashtag

    I'm fairly certain this hashtag is longer than 140 characters. A&W Restaurants added a large, new sandwich called the "Hand-bread Chicken Tender Texas Toast Sandwich" to its menu and is promoting the hefty sandwich with a hefty hashtag, one that far surpasses the 140-character limit on Twitter. Essentially, it's the ...
  • State Farm Predicts The 'Future Of The Assist'

    The latest ad from State Farm's "Born to Assist" campaign features NBA player Chris Paul and his longtime friend Stephen Curry, who has a cameo at the end.  "Future of the Assist," a 60-second spot, launched during the Clippers-Warriors playoff game over the weekend. Paul and Curry are friends off ...
  • RealPlayer Cloud App Lets Users Watch Videos On Any Device/Screen

    Random iPhone App of the week: Think of the RealPlayer Cloud as a Dropbox for your videos. The free app allows users to privately share videos with friends and family, back content up in the cloud, and watch or download videos onto any device or screen. RealPlayer Cloud is compatible ...
  • Missing Kids Stamps Send Hope With Every Letter

    Lowe Roche created an installation this month at The Beverley Hotel in Toronto on behalf of The Missing Children's Network. The installation used more than 1000 usable Missing Kids Stamps to create a piece that illustrates the power a single stamp can have. The stamps featured the faces of missing ...
  • Guitar Center Sells 'The Greatest Feeling On Earth'

    Guitar Center launched "The Greatest Feeling on Earth," a TV spot starring Questlove as the brand's first artist ambassador. This is the first time Guitar Center has launched a brand campaign only for itself. In the ad, Questlove describes his upbeat emotional state when he plays drum and sees how ...
  • NEW! Leo Messi Or Lay's Potato Chips: Which Is More Popular?

    Lay’s chips has launched a global ad campaign starring global superstar soccer player Leo Messi. In it, Messi walks the streets of Brazil eating a full-sized bag of Lay's. He is stopped constantly by fans, who are taking countless selfies with the soccer star. Messi soon realizes that his bag ...
  • NEW! The Source Makes Interesting House Calls -- Check Your Shrubs

    The Source, a consumer electronics and wireless retailer in Canada, launched a fun TV ad using the brand's "I Want That" tagline. In the ad, a man hears some '80s tunes coming from his neighbor's yard. He looks over the fence to find his neighbor break dancing. Neighbor's taste in music ...
  • NEW! What's The Greatest Invention Ever? Not Electricity

    Have you ever wondered what the world's greatest invention was? If you guessed electricity, smartphones or indoor plumbing, you'd be wrong, according to a TV spot for Ball Park hot dogs. A patriotic host asks viewers what the greatest invention was. It's not the cotton gin or electricity, much to ...
  • NEW! Gatorade Fierce Drinkers Exude Colorful Liquids

    I love that the Gatorade Fierce color matches MLB's Bryce Harper's uniform. In "Face Off," the Washington Nationals player is up to bat in the bottom of the ninth, a do-or-die scenario. An aggressive pitcher for the Miami Marlins is prepared to end the inning and game with one fast ...
  • NEW! Foot Locker Ad Features Athletes That Never Won A Championship Ring

    Foot Locker launched a great TV spot this week promoting Adidas gear and NBA star Damian Lillard of the Portland Trailblazers. Lillard shares his career goal in the "Foot Locker Approved" campaign: not to be that athlete who, despite immense talent, doesn't win a championship ring. Unfortunately, Lillard puts his ...
>> Out to Launch Archives