Out to Launch

DishNetThere is a two-man parade happening in one town to celebrate the arrival of DISHNET high speed Internet to an area hard-pressed for fast Internet service. Two men are so giddy to have high speed Internet that they create a bare bones parade, with one man twirling a stick and the other a child’s green umbrella. Their parade may be small, but not for long. See it here. A 15-second spot shows the parade coordinator throwing candy to residents and regaling them with information on how they, too, can have fast Internet. Residents are not enthused and throw the candy back at him. Watch it here. Barton F Graf 9000 created the campaign.

PlayStationDoes your commute resemble the one depicted in a TV ad for PlayStation Vita? “Train” shows a crowded subway car, where people are packed like sardines. One commuter stands out, given her wartime attire. Turns out, the woman is an assassin, hunting her prey. And, in an area where technology tends to fail its users, the PS Vita can be played underground, turning a boring commute into one where Assassin’s Creed 3 can easily be played. See the ad here, created by Deutsch LA and directed by Dante Ariola.

BelgianNaturalGasThe Belgian Natural Gas Association launched a TV spot illustrating how natural gas and solar energy complement one another. The sun’s natural energy is portrayed as strands of yarn, growing grass, flowers, protecting trees, homes and interior pipes. When clouds cover the sun, natural gas kicks in to cover and warm the remainder of the house. See the spot here, created by TBWA Belgium, directed by Olivier Babinet and produced by Lovo Films.

 

LitterGenieWalter and The Awful Pawfuls, a rock band of cats, are back with another music video extolling the Litter Genie. In “I Haz A Pie Row Tek Nic,” the band wows their feline audience with pyrotechnics, spikes, and plenty of heavy metal hair, sending fans running up the walls. Really. Watch the video here, created by JWT.

 

 

OldNavyI love Joan Rivers and Mario Cantone. Together, the duo stars in the latest Old Navy ad for its collection of little bold dresses. The little black dress has been replaced with colorful solid and striped dresses. At a fashion show, even harsh critics like Rivers and Cantone can’t help but love the pop of color. See it here, created by CP+B.

 

SirRichardsCondomsMark your calendars: Nov.13 is Birth Control Day, a holiday celebrating “the responsible decision of choosing not to be a parent,” according to its homepage. Sir Richard’s Condoms created the new holiday and is promoting it with an online and social media campaign, created by TDA_Boulder. Site visitors can send 12 different “Happy Birth Control Day” cards to loved ones, via Facebook, Twitter, Pinterest or email. Sample messages include “Let’s not make the same mistake our parents did,” “I’d rather not remember we slept together in 9 months,” “I’m afraid our baby would turn out like you” and “Let’s change positions, not diapers.” See them here, here, here and here. Nov. 13 is the date in 1921 when Margaret Sanger was arrested for trying to keep the New York City Police from closing down the nation’s first American Birth Control Conference.

CarlsJrYum. Carl's Jr. launched a TV spot promoting its made-from-scratch breakfast biscuits and the woman who makes them each morning. Some employees have many tasks to handle on a daily basis, but this woman, dubbed a one-trick pony, has a singular role: to make piping hot, delicious biscuits. Watch it here, created by 72andSunny LA.

 

DarigoldDarigold, a dairy company owned by farmers, launched a “Farmalicious” campaign targeting residents living in the Northwest. The first campaign element is the “Better Butter” contest where participants must say, “Better Butter Better,” five times fast, and submit their video online. The winner gets a bust of himself or herself carved out of butter by Linda Christensen, a butter sculptor who has created 500 butter busts. Amazing. The contest winner will also be featured on a billboard for the campaign. Here’s a teaser billboard that resembles a giant stick of butter. Wexley School for Girls created the campaign.

HouseAtEndOfTheStreetRandom iPhone App of the week: I’m a sucker for scary movies and B-Reel created an impressive app to promote “House at the End of the Street,” starring Jennifer Lawrence and Elisabeth Shue. Upon moving to a new town, the pair find out the house next door was the site where a young daughter murdered her parents.  Players must escape a crazed killer who traps them in a dark basement. Users must tap, shake, rotate or shout into their iPhone in order to survive. Much like the movies, any loud noises or sudden movements can draw unwanted attention, so players must silently make their way up the basement stairs or be recaptured. The app uses different sensors and gyroscopes that know which direction you want to go and how you react to each situation by implementing sounds of police sirens, heavy breathing, footsteps, echoes and sudden bangs. The app is free in the App Store.

Recommend (2) Print RSS
  • NEW! DDB Canada Reinvents Opera Using Street Artists

    To draw a younger crowd to its production of Stickboy, the Vancouver Opera created an awareness campaign that profiles the work of four Vancouver artists: Nick Gregson, Carson Ting, Ben Tour and Ola Volo. Stickboy explores the inner life of a young boy transformed by bullying. The artists were tasked ...
  • NEW! 'Be Relentless' Is The Rallying Cry For 2014-2015 Los Angeles Clippers

    Last season, the Los Angeles Clippers faced drama both on and off the court. With the launch of a new basketball season comes a new attitude for the team: "Be Relentless." A 60-second spot with the same name launched nationally during the NBA 2014-2015 season opener doubleheader games. The black-and-white ...
  • Samsung Unleashes 'The Power Of The Curve'

    Samsung's curved UHD TV is stunning. And I bet the price tag is stinging. High fashion and sleek, modern architecture collide in "The Power Of The Curve." The 90-second video follows a handful of models as they walk through a house that's full of curved televisions. There's so many curved ...
  • Watch The 'In The Raw' Family Grow Before Your Eyes

    In The Raw sweetener is a Brooklyn-based, family-owned company that produces a slew of natural sweeteners often found inside the small brown packets in coffee shops. The company launched a TV spot to educate consumers on the size of their family tree -- one that keeps sprouting new branches. "All ...
  • The Boxtrolls Launches Movie Tie-In App, 'Slide 'n' Sneak'

    Random iPhone App of the week: The Boxtrolls launched its official mobile game, "The Boxtrolls: Slide 'n' Sneak," to coincide with the movie's theatrical release. The side-scrolling adventure game brings players to the underground-cavern-dwelling community of the Boxtrolls. Players must traverse the world of Cheesebridge to rescue captured Boxtrolls from ...
  • Burt's Bees 'Uncaps Flavor' In Each Tube Of Lip Balm

    Burt's Bees has launched its first TV spot and it's quite the animated story. The ad begins with a pair of worker bees dropping a tube of Beeswax lip balm. Next, a mint parachute opens to soften the tube's fall as a grapefruit butterfly escapes a net of honey. Still with ...
  • NEW! Villaggio Bread Is So Good That Someone Is Stealing A Bite From Boy's Lunch. Who Is It?

    Mystery and food are the stars of "The Bite," an adorable TV spot for Villaggio bread. Set in an Italian city, the ad features a young boy, lunchbox in hand, walking to school. His highlight of the day is lunch, so imagine his disappointment when he opens his lunchbox to ...
  • NEW! For Halloween, Trulia Conducts A Haunted Open House

    It appears that Halloween is the favorite holiday of the folks at Trulia. The online resource for finding a new home had a great deal of fun leading up to Halloween, all at the expense of potential homebuyers. House hunting is difficult, but this spooky video takes it to a ...
  • NEW! Romantic Hubby Uses WEMO To Rig House And Surprise Wife On Anniversary

    WEMO might be the closest thing to "The Jetsons" we'll ever see. For the record, I'm still waiting for my flying car... The technology allows users to control household electronics from mobile devices. And not just the lighting or the heat; we're talking coffee makers, curling irons, humidifiers, slow cookers ...
  • NEW! Dodge Brothers' Car Chase Spans 100 Years

    Boys and their toys. In this case, it's also their legacy. The latest commercial in the Dodge Brothers brand campaign is full of your typical case of sibling rivalry. "John vs Horace" tells the story of two men who are business partners, brothers, friends and competitors. In celebrating its 100-year ...
>> Out to Launch Archives