News Brief

Who Considers Themselves Influential* Photographers?

Top 10 DMAs in which adults who say they are influential in photography reside:

  1. Dallas-Ft. Worth, TX  
  2. San Francisco-Oakland-San Jose, CA 
  3. Monterey-Salinas, CA 
  4. Meridian, MS 
  5. Lafayette, LA
  6. Austin, TX
  7. Boston (Manchester), MA-NH 
  8. Panama City, FL 
  9. Salt Lake City, UT 
  10. Biloxi-Gulfport, MS 

*Category Influentials in photography are deeply familiar with photography, frequent recommenders, highly trusted, and word of mouth leaders for photography products and services.

Source: GfK MRI’s 2011 Market-by-Market Study

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