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Whole Foods Introduces Travel Venture

Nov 9, 2012, 10:04 AM
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In a bet that its foodie shoppers would love to take tasting tours around the world, Whole Foods Markets says it is introducing Whole Journeys, a food-related tourism venture that will offer such travels feasts as a biking/eating tours of Italy and France, a tea-tasting horse caravan in China, and harvest season in the Basque region.  The Austin, Tex.-based retailer says most trips will include no more than 16 guests, priced between $3,000 and $4,500 (excluding airfare.) 

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