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Top 10 DMAs in which adults who bought a lottery ticket in the last 12 months reside:
Source: GfK MRI’s 2011 Market-by-Market
gee, this is informative...not. before even looking at this, I assumed the profile was poor and urban and that there might be an interesting article with a social policy angle, but no, we don't even get the confirmatory income information. The give away, though, is that a couple of the top buying metro areas are noticeable for being 5th rate cities and incredibly depressed, namely #s 4, 7, 9, which tells you that we're talking about the urban poor here, not just urban.
From the North American State and Provincial Lotteries (NASPL.org):Who buys lottery tickets? I understand it's mostly poor people.A recent Gallup Poll on Gambling in America found that 57% of American adults reported buying a lottery ticket in the past 12 months. People with incomes of $45,000 to $75,000 were the most likely to play -- 65 percent had played in the past year -- while those with incomes under $25,000 were the least likely to play at 53 percent. Further, people with incomes in excess of $75,000 spend roughly three times as much on lotteries each month as do those with incomes under $25,000.