To Buy Kayak

by , Nov 9, 2012, 12:47 PM
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Realigning the online travel business, on Thursday agreed to buy rival Kayak for $1.8 billion in cash and stock. “A bomb just dropped in the online travel world,” Rafat Ali writes in Skift. Likewise, Forbes calls the move a “major shake-up” for the industry.

If and when the deal closes, “Priceline will gain a great online and mobile team to build its portfolio and will put muscle behind the Kayak brand,” Ali adds.

“The acquisition … could provide a new source of revenue for the company,” The New York Times’ DealBook blog writes.

“Kayak adds a valuable new brand to [’s] expanding portfolio,” writes Search Engine Land. Along with, the company’s properties include,,, and”

Big picture, “the move consolidates travel research tools and bookings,” writes ZDNet. Yet, “ will remain a separate property, owned by Priceline but managed by Kayak’s existing team,” AllThingsD notes.

Jokes CNet: “Wonder if Priceline Negotiator William Shatner helped broker this deal.”


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