Van Der Post Turns British Airways Around
Marketing Week , Monday, November 12, 2012 8 AM
Frank van der Post has been credited with turning around British Airways since he joined as managing director of brands and customer experience in 2011. In 2010, BA posted its biggest ever loss of more than £500 million due to recession, a fall in passenger numbers and the effect of strike action by cabin crew. Last year, it was towards the bottom of the YouGov BrandIndex table for brand buzz, but since Van der Post came aboard, the airline has gotten to second place among all airlines in the BrandIndex buzz ratings.
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