Nielsen Buys SocialGuide, Extends Social TV Data Reach
Nielsen continues to build its social media research efforts -- now with the acquisition of TV program-focused SocialGuide.
SocialGuide provides real-time social
TV data for over 30,000 programs on U.S. TV channels in English and Spanish. The company provides marketers and other TV-related companies with analytics and data, which allow networks to engage with
social TV consumer activity in real-time.
The new business will be folded into NM Incite, Nielsen's in-house social media unit, a joint venture between Nielsen and management consultant
McKinsey & Company. NM Incite says it provides data to the top 1,000 marketers, operating in 30 markets around the world.
Terms of the deal were not disclosed.
“The
skyrocketing adoption and use of social media among consumers is transforming TV-watching into a more immediate and shared experience," stated Steve Hasker, president of global media products and
advertiser solutions at Nielsen. "As TV networks see this phenomenon unfold, they require understanding of the impact of social TV on their programming, ratings and advertising
effectiveness.”
“There is no greater opportunity to establish industry metrics and standards in social TV than bringing Nielsen, NM Incite and SocialGuide together," added Sean
Casey, founder of SocialGuide.
Nielsen says social TV interactions continue to grow, affecting traditional TV viewing -- with, for example, more than 33% of Twitter users actively tweeting about TV-related content.
Recent MediaDailyNews Articles
-
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Videogame marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for Call of Duty: Modern ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with the purchase of a biker ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ...
Be the first to comment on "Nielsen Buys SocialGuide, Extends Social TV Data Reach"
Leave a Comment