MTV Programming Shakeup: Janollari out, Daniels in
A major change at MTV's most senior programming post: David Janollari is moving on, and Lifetime and WB veteran Susanne Daniels is coming aboard.
Daniels will have the title of president of programming of MTV; Janollari had been head of programming of MTV. After three years on the job Janollari decided not to renew his contract, according to the company.
At Lifetime, Daniels was responsible for bringing on "Army Wives" and "Drop Dead Diva." Before that at the WB television network she was responsible for shows including "Gilmore Girls,” “Buffy the Vampire Slayer,” “Dawson’s Creek,” “Smallville,” and “Charmed”. She also was a consultant at OWN: Oprah Winfrey Network.
Daniels will oversee all development and programming for MTV -- scripted and reality series, news and documentaries, production and talent.
Recently, MTV has hit a stagnant patch in its programming development -- top rated "Jersey Shore" is in its last season. Other good, but not not stellar rated shows include its "Teen Mom" franchise and "16 and Pregnant“, and the long-MTV series "Real World."
Janollari presided over the highly controversial British import "Skins" during his MTV time - which got tremendous press coverage, but lackluster viewership. He was also responsible for ‘Teen Wolf’ and ‘Awkward’ and ‘I Just Want my Pants Back.”
Daniels will report to
Van Toffler, president of MTV Music & Logo Group, and Stephen Friedman, president of MTV.
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Wayne Friedman is West Coast Editor of MediaPost.
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