Gearing up for the holiday shopping season, Toys “R” Us has launched revamped mobile apps and mobile sites that add features for ordering and shipping, as well as scanning products in-store. The rollout includes updated Toys “R” Us and Babies “R” Us apps for iOS and Android and a new tablet-optimized site for both brands.
The refreshed mobile offerings extend popular shopping services, including “Buy Online, Pick Up In Store” and “Ship to Store,” through their smartphones and tablets. They also provide a unified shopping cart between the Toys “R” Us and Babies “R” Us apps and sites so shoppers can switch between the two brands without having to make separate purchases.
Milton Pappas, vice president, e-commerce customer experience at Toys “R” Us, said the app enhancements would enable someone to place an order via mobile and pick it up at their local store within three hours -- a boon for last-minute holiday shoppers.
The redesigned apps also enable users to scan a product barcode or QR code to get more information. Customers are taken to a page showing product details and user reviews, and giving them the ability to add the item to their shopping cart.
Mobile users can enter their ZIP code to see local ads and deals. Customers can also access deals through the company’s “R” mobile messaging program, which sends up to two text messages per week about coupons and offers.
The Toys “R” Us iPhone app (all versions) has a rating of 2.5 out of five stars in the App Store, based on just 102 ratings. The Android version has an average rating of 4.3 stars in the Google Playstore, but is based on input from only 14 users.