Men's Grooming Category Gets Into 'Movember'
Los Angeles Times, Wednesday, November 14, 2012 8 AM
This month is Movember, in which men, in order to raise awareness of prostate cancer, grow their facial hair. Gillette is doing a program called eMO'gency Styler Tour, offering free mustache styling. Outkast rapper Andre 3000 is involved. The tour will reach Houston and Chicago in the next week. The company, in the meantime, is posting mustache photos and maintenance tips on its Facebook page. The Art of Shaving chain of boutiques is matching up to $25,000 in donations made to its Movember team or in stores. At the beginning of the month, its Barber Spas offered free shaves to registered Movember participants.
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