Budweiser Crowdsources Limited Brews
Brand-e.biz , Thursday, November 15, 2012 9:45 AM
Budweiser has launched a sampler three-pack of the dozen new beers it has created during the Project 12 crowdsourcing initiative. Thousands of consumers tasted and gave feedback on the Project 12 beers, which were produced by 12 American brewmasters tasked with coming up with experimental beverages by the beer brand. “We’ve never done anything like this before,” said Rob McCarthy, vice president of Budweiser.
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