Colbert Uses MediaPost Item To Tease Campbell's Soup
When Stephen Colbert mentions your brand on Comedy Central's "The Colbert Report," are you happy or sad? Probably a little of both, since his conservative-dummy persona always manages to skewer whatever he discusses. So Campbell's marketing folks may have had mixed feelings about being featured for their new "youth-skewing" pouch-packaged soups. But since Colbert also got his info from a MediaPost story -- shown prominently on-air along with the MediaPost logo (and byline by our own Karl Greenberg) -- our reaction was undiluted brand pride.