On Election Night 27% Of Voters 'Dual-Screened' Coverage
As is often the case in Internet history, shifting audience behaviors revealed themselves most starkly during last week’s Election Night
coverage when 27% of voters relied on both TV and Internet to follow the returns. According to Pew’s Internet & American Life survey of almost 1,000 voters last week, only 6% said they
monitored returns only on the Internet, while 65% relied on TV exclusively.
Consulting both TV and Internet during the course of the evening was most pronounced among the 18- to-39-year-old segment, where 39% “dual screened” the election, as Pew tags the practice. In fact, for the under-40 crowd, it was almost as likely they would track returns on two screens as on TV alone (45%). And 28% of those ages 40 to 64 also used both media during the course of the evening. In fact, it was only in the 65+ segment where the dual-screen behavior was negligible (9%).
There is a sharp digital divide in two-screen behaviors based on educational levels. Dual-screening the returns was strongest among voters with college degrees (36%) and some college education (28%), compared to those with high school or less (14%). And when it came to candidate preference, Obama voters had a clear lead, with 30% of them engaging both TV and Internet compared to only 24% of Romney voters.
Recent Mobile Marketing Daily Articles
-
B&N Nook: Let's Try That Again May 6, 8:17 a.m.
Barnes & Noble is trying to come at the tablet market yet again this week with ... -
Robert Scoble Doesn't Want To Take His Google Glass Device Off...Ever April 29, 9:05 a.m.
Longtime industry analyst Robert Scoble has been giving his readers some unique insight and perspective on ... -
Smartphone Shipments Pass The Halfway Milestone April 26, 9:20 a.m.
While smartphone shipments and ownership in the U.S. achieved a majority penetration a while ago, the ... -
Twitter Does Stand-Up In New Comedy Central Project April 24, 9:08 a.m.
Mel Brooks on Twitter? The fabled 2000-year-old man will in fact get his own handle and ... -
Summly Built Into Updated Yahoo App April 23, 12:50 p.m.
Yahoo made a splash last month when it acquired Summly, the startup launched by U.K.-based 17-year-old ... -
ACLU Joins The Fight Against Android Fragmentation? April 22, 9 a.m.
Developers frustrated by the fragmented Android hardware terrain got an unlikely ally last week in the ... -
LinkedIn Launches Major Mobile App Upgrade, Leads With Content April 18, 9 a.m.
While Facebook and Twitter have been following the majority of their users as they migrate to ... -
Google Adds Quick Links, Quick Views To Mobile Search Results April 17, 8:21 a.m.
In an effort to make mobile search results for users closer to the information they seek, ... -
Facebook Home Features Coming To iOS April 17, 8:21 a.m.
Facebook Home may not be coming to iOS, but some features of the software overlay for ... -
LinkedIn Buys Pulse For $90 Million April 12, 2:10 p.m.
LinkedIn on Thursday confirmed that it had acquired newsreader app Pulse as it seeks to offer more content ...
Be the first to comment on "On Election Night 27% Of Voters 'Dual-Screened' Coverage"
Leave a Comment