Facebook Poised To Deliver Social ROI

San Francisco Chronicle, Monday, November 19, 2012 8 AM
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Yahoo is apparently very nervous about a new Facebook at ROI program that directly correlates clicks to retail purchases via Denver-based market firm Datalogix. As the marketer's product is sold, the retailer asks the consumer for their email address, phone number, or home address. Facebook happens to have email addresses, home addresses, and phone numbers of a gazillion people, so it can connect the digital dots. 

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