Making the move on Madison Avenue, AOL has scored Jack Bamberger to serve as its new head of agency and industry relations.
For AOL, Bamberger just left MEC, where he was president of digital in North America and led the agency’s digital practice.
“It's a very exciting time to join AOL,” said Bamberger Monday. Thanks to strong advertising revenue, the company just reported its best relative performance in seven years.
Reporting to Jim Norton, SVP of AOL Advertising, Bamberger will work with AOL's top advertisers, plus all the major holding companies and their agencies.
"Having just left the media agency world only last Friday, the one thing that I am 100% certain of is that agencies and marketers are hungrier than ever for fresh, innovative, strategic digital platforms and solutions that will meet their clients business objectives," said Bamberger. "If agencies haven't seen the work AOL recently crafted for Unilever's Simple brand and the partnership with the Makers series on PBS, they should."
Based in New York, Bamberger will be expected to strengthen AOL's ad partnerships, oversee cross-platform initiatives and identify new revenue opportunities for brands and agencies.
He will also lead AOL’s Digital Content NewFront, while maintaining relationships with the 4As, IAB, AAF and the ANA.
Prior to joining MEC, Bamberger was at Dentsu America, where he was chief consumer engagement officer, and set up the digital and social media practice in the U.S. for the agency.
He also worked as chief client officer at appsavvy, where he managed the sales and marketing teams, providing marketers with social activity solutions and social sponsorships within apps across multiple digital platforms.
AOL recently reported that third-quarter ad revenue increased 7% to $340 million, while overall revenue was flat at $531.7 million.
What's more, year-over-year, AOL said its total online audience grew by 4% in the third quarter of 2012.