Being nice to poultry sells. Mary's Chickens, a product of the Pitman family farms, were dying not too long ago. From Thanksgiving to Christmas, sales of their turkeys were lucrative. But the rest of the year, business was too slow to make a living. Today, the family's poultry is sold in nearly every specialty store in the West and carried in many Bay Area. The quality of the poultry, and the humane way they are dispatched (even PETA doesn't mind) have paid off.