DirecTV Hooks Deal To Carry LA Lakers
As initially reported in MediaDailyNews on November
16, DirecTV, whose CEO suggested the asking price was indicative of out-of-control carriage fees, has inked a deal to carry the Los Angeles Lakers-focused regional sports network, Time Warner
Cable SportsNet. The deal also includes a Spanish-language version.
DirecTV’s CEO Mike White was frustrated by the affiliate fees that network owner Time Warner Cable was
seeking, calling out an “example of how broken the system is.”
DirecTV, however, owns several regional sports networks under a Root Sports umbrella. TWC executive
Melinda Witmer said recently: “Time Warner Cable pays a whole lot more for Root Sports than we’ve asked them to pay for the Lakers ... the system’s broken, and it’s a mess when
it’s not their product.”
The network is available in Southern California, Las Vegas and Hawaii. Fellow satellite operator Dish Network remains a holdout with TWC
SportsNet. Cable operators Charter and Cox have signed on, as have Verizon and AT&T.
There was some uproar among Lakers fans who have DirecTV and were deprived of team games, although
the Lakers have been struggling.
Dan York, chief content officer, stated that the company was "happy to have arrived at an outcome that benefits everyone involved.”
Recent MAD LA Articles
-
Mercury Media Acquires iMarketing Jan. 11, noon
Santa Monica-based marketing agency Mercury Media this week announced that it has acquired iMarketing, a full ... -
Rodriguez Promoted to VP of Sales, Demand Media Jan. 11, noon
Meredith Rodriguez, a 12-year digital sales and marketing veteran, was recently promoted to vice president of ... -
App Platform Phunware Acquires Tapit for $23 Million Jan. 11, noon
As initially reported in MobileMarketingDaily on January 3, mobile app infrastructure and services firm Phunware announced ... -
RPA Helps Honda Tout Innovation, American Kaizen For Civic Jan. 11, noon
As initially reported in MarketingDaily on January 4, Honda is heralding the arrival of its U.S. ... -
Whirled Lands National TV Spot With Google Zeitgeist 2012 Jan. 11, noon
Last month, Google released their Zeitgeist 2012: Year In Review video, a dramatic video that captures all of ... -
Real Web Marketing Designs Three California Dance Sites Dec. 28, 12:35 p.m.
Los Angeles-based Real Web Marketing, a web site marketing company, this week finished designing three new ... -
Grammys Social Game No Trivial Matter Dec. 28, 12:35 p.m.
The Grammy Awards are nearly six weeks away, but it’s never too soon to begin promoting ... -
Brand TLDs To Change Online Advertising, Marketing In 2013 Dec. 28, 12:35 p.m.
The Internet Corporation for Assigned Names and Numbers (ICANN) held a lottery in Los Angeles last ... -
RPA Gives To United Way Dec. 28, 12:35 p.m.
This season, Los Angeles advertising agency RPA has raised more than $92,000 for United Way for the I Have ... -
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 12, noon
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
Be the first to comment on "DirecTV Hooks Deal To Carry LA Lakers"
Leave a Comment