Q&A: Illycaffe Global Comms Chief

Marketing Magazine, Wednesday, November 21, 2012 8 AM
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Anna Adriani, global PR director and chief sustainability officer for Illycaffe, is in Melbourne at the World PR Forum – the first time the forum has been held in Australia. In a Q&A, Adriani talks about organizational culture, setting up a University of Coffee, and managing the stakeholders. "Being a very small global, multinational company – we are in 140 countries with our products, and we source our coffee from more or less 15 different countries – we are really a small company that is present, more or less, all over the world.”

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