Digital Coupons Use Is Limited

Some 84% of CPGs are now using digital coupons, with 45% using them in a “supporting” role because of its limited scale. Another 42% said they have dipped a “toe in the water” to test the offers, according to a new survey by the Shopper Technology Institute, conducted by Partners in Loyalty Marketing. The reasons these coupons are used, as reported by 13% of respondents, is to do the strategic work of “securing incremental merchandising at key retailers” and to “amplify an integrated marketing campaign.” Not one respondent reported that digital coupons were very successful.

Read the whole story at Chief Marketer » Recommend (1) Print RSS