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Pumpkin Pie Flavor Becomes Ubiquitous

DURING Thanksgiving week, the aroma of pumpkinpie wafts throughout the land, as it has for generations. But these days, chances are the source of the smell is not actually pie. While Starbucks, now serving its seasonal pumpkin spice latte for the ninth year, is often credited with helping popularize the flavor, pumpkin spice has spread to myriad categories.

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