Adobe Sees 100% Growth In Mobile Shopping For Cyber Monday
Calling it a “tipping point” for mobile platforms, Adobe this morning announced results from Cyber Monday cross-platform sales activity. The publishing services provider that powers and measures many of the Web’s largest sites says it saw mobile transactions accounting for 22% of online sales on Monday, an increase of 100% over m-shopping for the day last year.
But it would be a mistake to attribute all -- even most -- of those sales to the on-the-go consumers using a smartphone. In fact, by Adobe’s measure, the tablet was responsible for 14.1% of mobile sales yesterday, up 110% from last year. Smartphones accounted for 6.8% of online sales. At the high end among the sites that Adobe monitors, top-performing sites were reaching 30% of sales from mobile devices.
Adobe reported over the weekend that it has seen Black Friday mobile activity spike to even higher levels, with almost one of every four transactions coming from devices.
Recent Mobile Marketing Daily Articles
-
B&N Nook: Let's Try That Again May 6, 8:17 a.m.
Barnes & Noble is trying to come at the tablet market yet again this week with ... -
Robert Scoble Doesn't Want To Take His Google Glass Device Off...Ever April 29, 9:05 a.m.
Longtime industry analyst Robert Scoble has been giving his readers some unique insight and perspective on ... -
Smartphone Shipments Pass The Halfway Milestone April 26, 9:20 a.m.
While smartphone shipments and ownership in the U.S. achieved a majority penetration a while ago, the ... -
Twitter Does Stand-Up In New Comedy Central Project April 24, 9:08 a.m.
Mel Brooks on Twitter? The fabled 2000-year-old man will in fact get his own handle and ... -
Summly Built Into Updated Yahoo App April 23, 12:50 p.m.
Yahoo made a splash last month when it acquired Summly, the startup launched by U.K.-based 17-year-old ... -
ACLU Joins The Fight Against Android Fragmentation? April 22, 9 a.m.
Developers frustrated by the fragmented Android hardware terrain got an unlikely ally last week in the ... -
LinkedIn Launches Major Mobile App Upgrade, Leads With Content April 18, 9 a.m.
While Facebook and Twitter have been following the majority of their users as they migrate to ... -
Google Adds Quick Links, Quick Views To Mobile Search Results April 17, 8:21 a.m.
In an effort to make mobile search results for users closer to the information they seek, ... -
Facebook Home Features Coming To iOS April 17, 8:21 a.m.
Facebook Home may not be coming to iOS, but some features of the software overlay for ... -
LinkedIn Buys Pulse For $90 Million April 12, 2:10 p.m.
LinkedIn on Thursday confirmed that it had acquired newsreader app Pulse as it seeks to offer more content ...
Be the first to comment on "Adobe Sees 100% Growth In Mobile Shopping For Cyber Monday"
Leave a Comment