Who Is Shopping To Save?

  • November 28, 2012

Top 10 DMAs in which adults feel that their main goal when shopping is to save as much money as possible. 

  1. Twin Falls, ID
  2. Ottumwa – Kirksville, IA-MO
  3. Clarksburg – Weston, WV
  4. Columbia, SC
  5. Paducah – Cape Girardeau – Harrisburg, KY-MO-IL
  6. Idaho Falls – Pocatello, ID
  7. Corpus Christi, TX
  8. Columbus – Tupelo – West Point, MS
  9. Traverse City – Cadillac, MI
  10. Alpena, MI

Source: GfK MRI’s 2011 Market-by-Market Study

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