News Brief

Who Is Shopping To Save?

Top 10 DMAs in which adults feel that their main goal when shopping is to save as much money as possible. 

  1. Twin Falls, ID
  2. Ottumwa – Kirksville, IA-MO
  3. Clarksburg – Weston, WV
  4. Columbia, SC
  5. Paducah – Cape Girardeau – Harrisburg, KY-MO-IL
  6. Idaho Falls – Pocatello, ID
  7. Corpus Christi, TX
  8. Columbus – Tupelo – West Point, MS
  9. Traverse City – Cadillac, MI
  10. Alpena, MI

Source: GfK MRI’s 2011 Market-by-Market Study

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