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Dunkin' Sweeps Leverages Twitter Profile Redesign

Nov 27, 2012, 11:50 AM
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Dunkin' Donuts has redesigned its Twitter brand profile -- and it has launched a sweeps that leverages the new profile's interactive capabilities.

Through Dec. 3, fans can share their favorite seasonal Dunkin' coffee flavors for chances to win one of three daily $50 mGifts.

Fans vote/enter by tweeting one of three hashtags (#DDWhiteChocolate, #DDPeppermintMocha or #DDGingerbread), along with hashtag #Entry. 

As fans vote, images of coffee cups with corresponding flavors will fill up in real time, allowing fans to track how the flavors are trending. 

“We saw the Twitter redesign as an opportunity to work closely with our digital partners to create something innovative for our growing community of 183,000+ followers," said Scott Hudler, VP, global consumer engagement for Dunkin’ Brands. "Launching the ‘Flavor-Full HoliDDay Coffee Twitter Sweepstakes’ with our header photo capturing our fans' votes in real-time showcases our commitment to promoting a two-way dialogue with our followers, while allowing them a fun chance to win an mGift and keep themselves going during the busy holiday season.” 

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