Aegis Taps Synovate's Huijboom To Oversee Integration With Dentsu

Aegis Group this morning named Peter Huijboom global director of business integration, a new role reporting to CEO Jerry Buhlmann, starting Jan. 2, 2013.

Aegis said Huijboom was hired in advance of its acquisition by Dentsu and will be responsible for "capturing the revenue synergies between Aegis Group and Dentsu going forward."

Huijboom previously was CEO of Geographies at Synovate, a market research company that Aegis sold to Ipsos SA in 2011.

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