comScore: Cyber Monday Sales Up 17% To $1.5B
Cyber Monday sales hit $1.46 billion, up 17% from last year, making it the biggest online spending day ever, according to new data from comScore. It’s also the second day this season to break more than $1 billion in sales after Black Friday.
E-commerce sales for the holiday season to day (Nov. 1-Nov. 26) have reached $16.4 billion, up 16% from the same period last year and in line with comScore projections. The Web measurement firm estimates total online holiday spending will end up rising 16% this year to $43.4 billion.
Among retail categories making the largest gains from last year were digital content and subscriptions, up 28%, consumer electronics (24%), computer hardware (22%), video games, consoles and accessories (18%), and jewelry and watches (17%). In terms of location, spending was split evenly between home and work, at 47% each, with 5.7% coming from outside the U.S.