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PhilterIt Allows Browsing of Inboxes by Icons and Logos Instead of Subject Lines
- TechCrunch, Wednesday, November 28, 2012 2:48 PM
Inbox management company PhilterIt launched today a tool that reorganizes a consumer's inbox by sender, allowing visual scanning of messages not by subject line, but by the sender's icon or a brand logo. The service is aimed at helping consumers control "ham" - the opt-in messages from trusted brands that are not as urgent as personal or business messages. PhilterIt is currently available as a Chrome extension for Gmail.
For all you email marketing gurus out there, I'd love your thoughts on our new extension. We're giving companies a branded area in the inbox that improves brand identification and allows users to "read when they want" instead of deleting. Shoot me an email at alevine@philterit-mail.com if you want to chat or write a guest blog post. - Avi Levine, co-founder/CEO of PhilterIt (www.philterit.com)