PhilterIt Allows Browsing of Inboxes by Icons and Logos Instead of Subject Lines

TechCrunch, Wednesday, November 28, 2012 2:48 PM
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Inbox management company PhilterIt launched today a tool that reorganizes a consumer's inbox by sender, allowing visual scanning of messages not by subject line, but by the sender's icon or a brand logo. The service is aimed at helping consumers control "ham" - the opt-in messages from trusted brands that are not as urgent as personal or business messages. PhilterIt is currently available as a Chrome extension for Gmail. 

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1 comment on "PhilterIt Allows Browsing of Inboxes by Icons and Logos Instead of Subject Lines".

  1. Avi Levine from Harpua Communications
    commented on: November 28, 2012 at 2:53 p.m.
    For all you email marketing gurus out there, I'd love your thoughts on our new extension. We're giving companies a branded area in the inbox that improves brand identification and allows users to "read when they want" instead of deleting. Shoot me an email at if you want to chat or write a guest blog post. - Avi Levine, co-founder/CEO of PhilterIt (

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