AccentHealth Acquires Havas Ad Biz
AccentHealth, which operates place-based networks in physician waiting rooms, has acquired a wall-mounted ad business from Havas. The deal allows the company to add more non-video inventory to its
portfolio, which includes “health panels” and posters.
The wallboard business had been run by Havas’ Impact unit. AccentHealth, which looks for advertisers in the health
and wellness categories, uses programming from a CNN division for 13 networks (such as Ob-gyn and Rheumatology) and has a presence in 26,000 offices.
AccentHealth said it will also be
debuting interactive content to complement its TV network.
“Havas has built a valuable network reaching patients and doctors in a broad range of offices,” stated AccentHealth
CEO Dan Stone.
CNN’s Dr. Sanjay Gupta is one of the hosts of the AccentHealth network, which has been in offices since 1995. The company is partly owned by a pair of private-equity
firms.
Havas Impact operates a variety of business from experiential marketing to music and entertainment marketing to sampling programs.
Recent MediaDailyNews Articles
-
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ... -
MGM Doubles Revs, 'Hobbit' Helps May 16, 5:56 p.m.
A big positive swing for MGM Holdings was seen in its first-quarter earning results, thanks to ...
Be the first to comment on "AccentHealth Acquires Havas Ad Biz"
Leave a Comment