Heineken Makes Fashion Statement

Brand-e.biz , Monday, December 3, 2012 8 AM
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Beer brand Heineken is partnering with Los Angeles-based retailer Union LA and fashion designer Mark McNairy for the Heineken 100 program, an influencer and celebrity seeding campaign aimed at celebrating Heineken’s "man of the world" consumer. One early fruit of the partnership is McNairy’s leather saddle shoe, in all-black leather but incorporating a branded cushioned sole in Heineken Kelly green.

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