At Lincoln at Lincoln center Jim Farley global marketer at Ford talked about how the brand will tout the Lincoln brand and do CRM. "We intend to do big things to let everyone know about
The big deal is that Lincoln is advertising in the Super Bowl doing it with soclal media ,so that consumers will be involved in creating the ad. Also, NFL superstar Emmet Smith will be the Lincoln brand ambassador for the campaign and Jimmy Fallon will be involved, though I'm not sure how.
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.