Ugg Marketing VP Talks Tom Brady

The New England Patriots QB has been spokesperson for Ugg for Men for over a year. The latest effort is the holiday “Pink Slip” campaign, detailing how he gave his teammates the Ugg for Men “Ascot” slipper as a way to say thanks. The effort includes traditional media, plus online videos, mobile, and social. Nancy Mamann, VP marketing, UGG Australia, talks about how Brady got the job and the impact he's had. 

Read the whole story at Promo Chief Marketer » Recommend (1) Print RSS