Push Messenger Urban Airship Acquires Passbook Services Provider
Extending its push messaging services into the iOS Passbook interface, Urban Airship has acquired startup Tello. Tello recently introduced its PassTools product, which enables app
developers to create coupons, tickets and loyalty cards for the Passbook mobile wallet that Apple introduced in iOS 6. "The combination of push messaging, passes and location-targeting offer an easy
yet sophisticated solution for businesses to drive more successful pass programs," says Urban Airship CEO Scott Kveton in a statement.
As local marketing analyst Greg Sterling explores at MarketingLand, Tello started out as a customer service product and was founded in 2010 with backing from True Ventures and Bullpen Capital. But with PassTools it introduced templates, analytics and an API that helps companies manage and measure their Passbook presence. Tello says it has seen thousands of customers for its PassTools in just its first few months -- including retailers, sports teams, wireless carriers and local businesses.
Urban Airship, which already is a major provider of push messaging using the iOS alerts system, will marry its messaging with Passbook functionality. The company says that by blending push messages with Passbook and its inherent geo-fencing features, Passbook loyalty cards and coupons could take on the functionality of “mini-apps” that can create dialogues with users with dynamic notifications.
Sterling speculates that combining Passbook presence with messaging could allow marketers to test different offers and maintain persistent communications with a customer even in lieu of having their own stand-alone app.
Recent Mobile Marketing Daily Articles
-
B&N Nook: Let's Try That Again May 6, 8:17 a.m.
Barnes & Noble is trying to come at the tablet market yet again this week with ... -
Robert Scoble Doesn't Want To Take His Google Glass Device Off...Ever April 29, 9:05 a.m.
Longtime industry analyst Robert Scoble has been giving his readers some unique insight and perspective on ... -
Smartphone Shipments Pass The Halfway Milestone April 26, 9:20 a.m.
While smartphone shipments and ownership in the U.S. achieved a majority penetration a while ago, the ... -
Twitter Does Stand-Up In New Comedy Central Project April 24, 9:08 a.m.
Mel Brooks on Twitter? The fabled 2000-year-old man will in fact get his own handle and ... -
Summly Built Into Updated Yahoo App April 23, 12:50 p.m.
Yahoo made a splash last month when it acquired Summly, the startup launched by U.K.-based 17-year-old ... -
ACLU Joins The Fight Against Android Fragmentation? April 22, 9 a.m.
Developers frustrated by the fragmented Android hardware terrain got an unlikely ally last week in the ... -
LinkedIn Launches Major Mobile App Upgrade, Leads With Content April 18, 9 a.m.
While Facebook and Twitter have been following the majority of their users as they migrate to ... -
Google Adds Quick Links, Quick Views To Mobile Search Results April 17, 8:21 a.m.
In an effort to make mobile search results for users closer to the information they seek, ... -
Facebook Home Features Coming To iOS April 17, 8:21 a.m.
Facebook Home may not be coming to iOS, but some features of the software overlay for ... -
LinkedIn Buys Pulse For $90 Million April 12, 2:10 p.m.
LinkedIn on Thursday confirmed that it had acquired newsreader app Pulse as it seeks to offer more content ...
Be the first to comment on "Push Messenger Urban Airship Acquires Passbook Services Provider"
Leave a Comment